Complete Guide for Dominating Thunder Bay SEO
Why SEO and Automation Matter in 2025
What is Thunder Bay SEO, or SEO in General (Search Engine Optimization)?
Thunder Bay SEO or SEO is the practice of improving your visibility on search engines like Google, Bing, Yahoo, Siri, and even Apple Maps. The goal is simple: get recommended at the top of search engine results pages (SERPs) when people look for products or services like yours. Thunder Bay GEO or GEO is the practice of improving your visibility and likelihood of recommendation from Artificial Intelligence (A.I.) or Large Language Models (LLMs) (ChatGPT, Perplexity, Gemini, Grok, Claude, etc).
For example, with SEO, if your site ranks at position 21, that means you’re stuck at the top of page 3 of Google—and most people never scroll that far so SEO agencies write content, and use a combination of tactics like backlinks (other websites that reference yours) internal links (linked words and buttons from pages that link to other website pages to pass keyword authority), and blogging to expand the number of words on your site.
What we know at Frayze is that AI is becoming more popular and that means additional factors like, Schema, FAQs, Image and Video metadata, llm.txt files and a whole bunch other technical jargon now must be in place to prepare for shifts in how consumers find their provider of choice. Does a consumer ask Siri / ChatGPT, do they use a phone or a computer, do they use social media? These are the questions and strategies we look at when working with our partners at Frayze.
The Four Types of Search
Search intent defines how close someone is to buying:
Informational (Top of Funnel): e.g. “What is SEO?” → People just learning.
Commercial: e.g. “Top SEO tools for small business” → Researching options.
Navigational: e.g. “Frayze Technologies Thunder Bay” → Already know the brand.
Transactional (Bottom of Funnel): e.g. “Best Thunder Bay SEO company” or “cheapest Thunder Bay SEO company” → Ready to buy.
Winning in SEO means showing up for the right type of search intent at each stage of the funnel. You want to appear at the top, but really dominate near the bottom. Top of funnel brings brand awareness and trust, where bottom of funnel brings money.
Local SEO = Local Dominance
For small businesses, Local SEO is critical. It’s how you appear on Google Business Profiles (GBP) and Google Maps when people type:
“hair salon Thunder Bay”
“best pizza near Intercity Mall”
“affordable website design Thunder Bay”
These local searches usually have high purchase intent, meaning they lead directly to calls, bookings, and sales. They will also appear primarily on google maps. Thunder Bay Local SEO is where your business ranks and appears on a maps search.
The New Reality in 2025
Customers don’t just “Google” anymore. They:
Ask AI assistants
Use voice search
Shop on mobile-first platforms
That means small businesses in Thunder Bay must combine three growth engines:
Thunder Bay SEO → to stay discoverable.
Automation and Funnels → to turn traffic into leads and sales without more staff.
Generative Engine Optimization (GEO) → to ensure AI tools and large language models (LLMs) recommend your business in conversations and queries.
At Frayze Technologies, we specialize in integrating SEO, automation, and GEO into a single streamlined CRM system that helps local businesses get found, capture more leads, and scale smarter and that’s just the tip of the iceberg.
See a Full List of Services Here
What Is SEO and Why It Matters for Local Businesses
Search engine optimization (SEO) improves your visibility in unpaid search results, helping you attract organic traffic, reach nearby customers, and convert visitors into leads.
In 2025, SEO isn’t just about keywords—it’s about topic authority, mobile readiness, and trust signals. For Thunder Bay businesses, this means:
Higher local visibility
More organic leads
Lower marketing costs
Long-term brand authority
Explore our Generative Engine and Search Engine Optimization to see how SEO can power your pipeline.
Why Local SEO Is the Game-Changer
Local SEO ensures your business appears in high-intent searches like:
“Best gym Thunder Bay”
“Affordable website design Thunder Bay”
“Car dealership near Intercity Mall”
These searches often lead directly to phone calls, appointments, and purchases. Ranking on page one of Google is how you win them.
The Power of Google Business Profiles
Your Google Business Profile (GBP) is one of the most powerful local SEO tools available. At Frayze, we optimize GBPs so your business can:
Collect more 5-star reviews
Rank higher on Google Maps
Post updates, offers, and promotions
Respond quickly to questions and feedback
Businesses that keep their profiles active see up to 2x more calls and 70% more website clicks. Learn more about our Local Listings & Reputation Booster.
Thunder Bay: A Digital Goldmine
Compared to Toronto or Vancouver, Thunder Bay has lower competition online, which means small businesses can rank faster and cheaper. This creates opportunities in industries like:
Real estate
Automotive sales and repair
Retail and ecommerce
Health and wellness
Personal services (salons, gyms, spas)
Frayze builds hyper-local SEO strategies targeting neighborhoods like Westfort, Port Arthur, and Neebing.
Automation: Converting Clicks into Customers
Traffic alone doesn’t pay the bills—automation does. Our team builds workflows that help Thunder Bay businesses convert interest into action:
Chatbots that answer questions 24/7 on ALL communication platforms
Lead capture forms tied directly into your CRM
Automated scheduling for calls and appointments
SMS and email review requests on auto pilot
These systems let you provide big-brand customer experiences without adding payroll.
Local Use Cases
Realtors: Auto-send listings to qualified leads
Restaurants: Confirm reservations and request reviews by SMS
Auto Shops: Send appointment reminders and promotions
Clinics: Smart booking with follow-up nurture campaigns
- Dealerships: Customer Retention and Database mining
SEO + Automation + AI = 24/7 Lead Machine
The real growth comes from combining SEO and automation into one system:
AI chatbots that guide visitors to the right service
Voice agents that book appointments on the spot
CRM dashboards that score leads in real time
Email/SMS sequences triggered by forms or purchases
At Frayze, we call this the Growth Stack—your all-in-one engine for visibility and conversions.
Best Practices for SEO in Thunder Bay (2025 Edition)
To dominate rankings this year:
Mobile-First Design: Over 70% of local searches happen on phones.
Speed Optimization: Aim for GTmetrix score A or B.
Schema Markup: Add structured data to improve CTR.
Targeted Keywords: Focus on Thunder Bay SEO – specific terms.
Content Strategy: Blogs like “Top 5 Gyms in Thunder Bay” build topical authority.
Local Backlinks: Earn mentions from partners, events, and directories.
Case Study: From 0 to 500 Leads per Month
A Thunder Bay retailer partnered with Frayze for SEO + automation. In just 6 months:
Daily organic traffic hit 350 visitors
6.2% conversion rate from visitor to lead
AI chat and nurture campaigns closed deals 24/7
Sales grew 3.5x
Another automotive client saw credit applications rise from 105 to over 350 per month with SEO + CRM automation.
Technical SEO That Small Businesses Miss
Thunder Bay businesses often overlook technical SEO, which is critical for growth. Frayze audits and fixes:
Slow load times
Mobile responsiveness issues
Broken links and redirects
XML sitemaps and schema
Image compression and alt tags
See our Website & App Design Services for SEO-ready site builds.
Top Thunder Bay Keywords to Target “SEO”
Some of the best opportunities for 2025 for us personally to help rank this page:
seo thunder bay
thunder bay marketing automation
website design thunder bay
crm for small business canada
digital marketing agency thunder bay
Our Generative SEO Services help you rank faster with AI-driven content and optimization.
Why Partner with Frayze?
Frayze isn’t just another marketing agency. We’re:
Based in Thunder Bay, with global digital experience
Specialists in SEO, automation, and CRM workflows
Providers of white-glove support and custom development
Builders of scalable growth systems trusted across Canada
- and getting you seen, is only the first step of our process!
See our full Services lineup.
Get Started in 2025
The earlier you act, the more advantage you’ll gain. Frayze offers affordable monthly growth packages starting at just $500/month.
✔ More local visibility with Thunder Bay SEO
✔ Higher conversions
✔ Less time chasing leads
Book Your Free Strategy Call and start dominating Thunder Bay’s digital market today.
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